Product research, customer research, JTBD, and market research articles for B2B SaaS teams. Practical frameworks, examples, and decision tools to use.https://blog.glasgow.works/enhttps://blog.glasgow.works/blog/switch-interview-technique/https://blog.glasgow.works/blog/switch-interview-technique/Learn how to run a Switch Interview to reconstruct the exact moment a customer switched products — and surface the causal forces behind any JTBD purchaseSun, 07 Jun 2026 05:42:16 GMTjobs-to-be-doneJTBD switch interviewjobs to be done switch interviewswitching moment interviewforces of progress frameworkhttps://blog.glasgow.works/blog/pricing-research-b2b-saas/https://blog.glasgow.works/blog/pricing-research-b2b-saas/Learn which pricing research methods—Van Westendorp, conjoint analysis, JTBD interviews—match which B2B SaaS pricing decisions, and how to run them without aSun, 07 Jun 2026 05:42:16 GMTProduct Research (B2B SaaS)B2B SaaS pricing strategywillingness to pay researchVan Westendorp price sensitivityconjoint analysis B2Bhttps://blog.glasgow.works/blog/card-sorting-ux-research/https://blog.glasgow.works/blog/card-sorting-ux-research/Learn how to run open and closed card sorting studies, analyse the output, and decide when to use card sorting vs tree testing — a practical guide for UXSun, 07 Jun 2026 05:42:16 GMTcard sorting & tree testingopen card sorting vs closed card sortingcard sorting methodologytree testing vs card sortinginformation architecture researchhttps://blog.glasgow.works/blog/how-to-recruit-participants-for-user-research/https://blog.glasgow.works/blog/how-to-recruit-participants-for-user-research/A step-by-step guide to recruiting user research participants: write tighter screeners, choose the right sourcing channels, build a panel, and eliminateSun, 07 Jun 2026 05:42:16 GMTparticipant recruitment & panelsuser research recruitmentrecruiting research participantsux research participant recruitmentresearch participant panelshttps://blog.glasgow.works/blog/affinity-mapping-in-qualitative-research/https://blog.glasgow.works/blog/affinity-mapping-in-qualitative-research/Learn how to run affinity mapping in qualitative research — from raw interview notes to structured insights. A practical step-by-step guide for UX and productSun, 07 Jun 2026 05:42:16 GMTsynthesis & analysis workflowsaffinity diagram ux researchhow to do affinity mappingaffinity mapping workshopqualitative data synthesishttps://blog.glasgow.works/blog/how-to-recruit-b2b-interview-participants/https://blog.glasgow.works/blog/how-to-recruit-b2b-interview-participants/B2B participant recruitment is harder than consumer research. Learn the channel strategies, incentive structures, and gatekeeper tactics that actually getSun, 07 Jun 2026 05:42:16 GMTrecruiting B2B interview participantsB2B user research recruitmentrecruiting enterprise interview participantsB2B customer interview recruitmentfinding B2B research participantshttps://blog.glasgow.works/blog/guerrilla-usability-testing-guide/https://blog.glasgow.works/blog/guerrilla-usability-testing-guide/Run fast, low-cost guerrilla usability tests that still deliver rigorous insights. A step-by-step practitioner guide covering planning, recruiting, facilitationSun, 07 Jun 2026 05:42:16 GMTusability testing (moderated vs unmoderated)guerrilla user testinglow cost usability testingunmoderated usability testingquick usability testing methodshttps://blog.glasgow.works/blog/how-to-conduct-user-interviews/https://blog.glasgow.works/blog/how-to-conduct-user-interviews/Learn how to conduct user interviews that generate real insight — from writing a discussion guide to facilitation techniques and common pitfalls every UXSun, 07 Jun 2026 05:42:16 GMTuser interviews & discussion guidesuser interview questionsuser interview tipsUX research interviewsdiscussion guide user researchhttps://blog.glasgow.works/blog/jtbd-interviews-b2b-saas/https://blog.glasgow.works/blog/jtbd-interviews-b2b-saas/A practical guide to jobs-to-be-done interviews for B2B SaaS: how JTBD differs from ordinary customer interviews, how to run the switch interview, and the B2BSun, 07 Jun 2026 05:42:16 GMTJobs-to-Be-Done interviews (B2B SaaS)jtbd interviews b2b saasswitch interviewjtbd vs customer interviewsb2b jtbd mistakeshttps://blog.glasgow.works/blog/product-discovery/https://blog.glasgow.works/blog/product-discovery/A practical guide to product discovery: continuous discovery, jobs-to-be-done, assumption and opportunity mapping, and experiment design woven into oneSun, 07 Jun 2026 05:42:16 GMTProduct Discovery (pillar hub)continuous discoveryjobs to be doneassumption mappingopportunity solution treehttps://blog.glasgow.works/blog/insight-to-impact/https://blog.glasgow.works/blog/insight-to-impact/How to turn research insights into impact: synthesis and analysis, communicating findings to stakeholders, measuring research ROI, and prioritising theSun, 07 Jun 2026 05:42:16 GMTInsight to Impact (pillar hub)research synthesiscommunicating research findings to stakeholdersmeasuring research roiopportunity prioritisationhttps://blog.glasgow.works/blog/research-operations/https://blog.glasgow.works/blog/research-operations/A practical guide to research operations and how to build it: repositories, recruitment panels, quality guardrails, cadence, and the tooling that turns ad-hocSun, 07 Jun 2026 05:42:16 GMTResearch Operations (pillar hub)researchopsresearch repositoryparticipant recruitment panelsresearch democratisationhttps://blog.glasgow.works/blog/ux-research-methods/https://blog.glasgow.works/blog/ux-research-methods/A practical guide to UX research methods and when each one fits: moderated versus unmoderated, qualitative versus quantitative, and generative versus evaluativeSun, 07 Jun 2026 05:42:16 GMTUX Research Methods (pillar hub)moderated vs unmoderated researchqualitative vs quantitative ux researchgenerative vs evaluative researchuser research methods comparisonhttps://blog.glasgow.works/blog/vibe-coding-costs-2026-solo-founders/https://blog.glasgow.works/blog/vibe-coding-costs-2026-solo-founders/Discover what solo founders really pay for vibe coding in 2026, with cost benchmarks, tool breakdowns, and tips to optimize your AI coding stack. Read the fullSun, 07 Jun 2026 05:42:16 GMTvibe coding costsAI toolssolo foundersSaaSproduct developmentcost optimizationhttps://blog.glasgow.works/blog/ai-tools-for-quantitative-research-surveys-open-end-analysis-and-quant-platforms/https://blog.glasgow.works/blog/ai-tools-for-quantitative-research-surveys-open-end-analysis-and-quant-platforms/Explore practical AI tools for quantitative research in surveys, open-ended analysis, and platforms. Learn when quant should follow qual for better insights.Sun, 07 Jun 2026 05:42:16 GMTai tools for quantitative researchquantitative researchsurvey toolsopen-ended analysisresearch platformshybrid researchhttps://blog.glasgow.works/blog/ai-tools-for-expert-interviews/https://blog.glasgow.works/blog/ai-tools-for-expert-interviews/Explore AI tools for expert interviews, their benefits, risks, and when to choose expert over customer interviews in B2B SaaS research. Read the full breakdown.Sun, 07 Jun 2026 05:42:16 GMTai tools for expert interviewsexpert interviewsb2b saasexpert networksmarket researchhttps://blog.glasgow.works/blog/ai-tools-for-desk-research-deep-research-agents-notebooks-trend-detection/https://blog.glasgow.works/blog/ai-tools-for-desk-research-deep-research-agents-notebooks-trend-detection/Explore practical AI tools for desk research, including deep research agents, notebooks, and trend detection platforms, with tips to preserve human verificationSun, 07 Jun 2026 05:42:16 GMTai tools for desk researchdeep research agentsresearch notebookstrend detectionb2b saasgrowth teamshttps://blog.glasgow.works/blog/ai-tool-budget-for-startups-benchmarks-by-stage/https://blog.glasgow.works/blog/ai-tool-budget-for-startups-benchmarks-by-stage/Discover practical AI tool budget benchmarks for startups by stage, with data-backed spending ranges and tips to optimize your AI investments. Read the full breSun, 07 Jun 2026 05:42:16 GMTai tool budget for startupsstartup ai spendingsaas growthai toolsbudget benchmarkshttps://blog.glasgow.works/blog/target-audience-research-before-positioning/https://blog.glasgow.works/blog/target-audience-research-before-positioning/Learn how target audience research helps you define, narrow, and validate the audience before positioning, messaging, and GTM decisions in B2B SaaS teams.Sun, 07 Jun 2026 05:42:16 GMTtarget audiencepositioningICPB2B SaaScustomer researchhttps://blog.glasgow.works/blog/market-segmentation-what-it-helps-you-decide-and-what-it-does-not/https://blog.glasgow.works/blog/market-segmentation-what-it-helps-you-decide-and-what-it-does-not/Learn what market segmentation actually helps you decide in B2B SaaS, where it falls short, and why validation still has to guide GTM changes right now.Sun, 07 Jun 2026 05:42:16 GMTmarket segmentationB2B SaaSGTM strategycustomer validationproduct-market fithttps://blog.glasgow.works/blog/competitor-analysis-without-copying-the-wrong-competitors/https://blog.glasgow.works/blog/competitor-analysis-without-copying-the-wrong-competitors/Learn how to identify and analyze the right competitors to sharpen your product and pricing strategies without wasting resources on irrelevant rivals.Sun, 07 Jun 2026 05:42:16 GMTcompetitor analysisproduct strategyB2B SaaSmarket researchgrowthhttps://blog.glasgow.works/blog/types-of-market-research-and-when-each-one-actually-helps/https://blog.glasgow.works/blog/types-of-market-research-and-when-each-one-actually-helps/Compare types of market research and learn when interviews, surveys, desk research, and other methods actually help the decision in front of you today.Sun, 07 Jun 2026 05:42:16 GMTtypes of market researchmarket research methodsB2B SaaSproduct managementgrowth strategyhttps://blog.glasgow.works/blog/how-to-conduct-market-research-without-producing-generic-noise/https://blog.glasgow.works/blog/how-to-conduct-market-research-without-producing-generic-noise/Learn how to conduct market research that avoids generic noise by using sharper hypotheses, better timing, and methods tied to real decisions that matter.Sun, 07 Jun 2026 05:42:16 GMThow to conduct market researchmarket research methodshypothesis-driven researchresearch timingavoid generic market researchactionable market insightshttps://blog.glasgow.works/blog/market-research-methods-which-method-fits-which-decision/https://blog.glasgow.works/blog/market-research-methods-which-method-fits-which-decision/Match market research methods to the decision you need to make, with practical guidance on interviews, surveys, desk research, and research timing today.Sun, 07 Jun 2026 05:42:16 GMTmarket research methodsB2B SaaSproduct managementresearch strategydecision makinghttps://blog.glasgow.works/blog/how-much-do-startups-spend-on-ai-tools/https://blog.glasgow.works/blog/how-much-do-startups-spend-on-ai-tools/See what startups spend on AI tools in 2026 by stage, from solo founders to Series A teams, including the hidden costs that sit beyond chatbots alone.Sun, 07 Jun 2026 05:42:16 GMTai startup spendingstartup ai budgetai toolsfounder toolssaas economicshttps://blog.glasgow.works/blog/ai-competitive-analysis-tools/https://blog.glasgow.works/blog/ai-competitive-analysis-tools/Compare AI competitive analysis tools for SEO, pricing, reviews, social monitoring, win-loss work, and AI search visibility in product and GTM teams today.Sun, 07 Jun 2026 05:42:16 GMTcompetitive analysiscompetitive intelligenceai research toolspricing intelligencewin loss analysishttps://blog.glasgow.works/blog/ai-tools-for-product-research/https://blog.glasgow.works/blog/ai-tools-for-product-research/Compare the best AI tools for product research in 2026 across desk research, qualitative, quantitative, and competitive intelligence workflows for teams.Sun, 07 Jun 2026 05:42:16 GMTai product researchproduct researchai research toolsqualitative researchcompetitive analysishttps://blog.glasgow.works/blog/ai-tools-for-qualitative-research/https://blog.glasgow.works/blog/ai-tools-for-qualitative-research/Compare AI tools for qualitative research across recruiting, moderation, transcription, analysis, and synthesis while keeping human judgment in the loop.Sun, 07 Jun 2026 05:42:16 GMTai qualitative researchcustomer interviewsqualitative researchai research toolsuser researchhttps://blog.glasgow.works/blog/product-research/https://blog.glasgow.works/blog/product-research/Learn how product research reduces uncertainty before expensive product bets and reveals when the real issue is value, not interface polish alone in practice.Sun, 07 Jun 2026 05:42:16 GMTproduct researchproduct strategyux researchqualitative researchb2b researchhttps://blog.glasgow.works/blog/b2b-market-research/https://blog.glasgow.works/blog/b2b-market-research/Learn how to run B2B market research by mapping buying groups, recruiting the right roles, and interpreting signal across complex buying decisions today.Sun, 07 Jun 2026 05:42:16 GMTb2b market researchcustomer researchqualitative researchmarket research methodsproduct researchhttps://blog.glasgow.works/blog/qualitative-market-research/https://blog.glasgow.works/blog/qualitative-market-research/Learn when qualitative market research beats bigger sample sizes in B2B SaaS, and how to act on interview signal without faking statistical certainty.Sun, 07 Jun 2026 05:42:16 GMTqualitative market researchmarket research interviewscustomer research methodsb2b researchmarket research methodshttps://blog.glasgow.works/blog/customer-research/https://blog.glasgow.works/blog/customer-research/Understand what customer research is actually for, which product decisions it should improve, and how teams misuse it as reassurance instead of evidence.Sun, 07 Jun 2026 05:42:16 GMTcustomer researchproduct researchresearch strategyqualitative researchb2b researchhttps://blog.glasgow.works/blog/how-to-do-customer-research/https://blog.glasgow.works/blog/how-to-do-customer-research/Learn how to do customer research without mistaking polite feedback for demand by asking better questions, probing behavior, and testing real urgency.Sun, 07 Jun 2026 05:42:16 GMTcustomer researchcustomer discoveryqualitative researchfounder interviewsproduct researchhttps://blog.glasgow.works/blog/customer-research-methods/https://blog.glasgow.works/blog/customer-research-methods/Choose customer research methods that fit the decision in front of you, from interviews and surveys to desk research, expert calls, and usability tests.Sun, 07 Jun 2026 05:42:16 GMTcustomer researchcustomer research methodsqualitative researchb2b researchproduct researchhttps://blog.glasgow.works/blog/why-you-shouldnt-delegate-customer-interviews/https://blog.glasgow.works/blog/why-you-shouldnt-delegate-customer-interviews/Learn why delegating customer interviews to non-researchers often creates biased evidence, false confidence, and weaker product decisions in practice.Sun, 07 Jun 2026 05:42:16 GMTcustomer interviewsqualitative researchcustomer development interviewsuser researchproduct researchfounder interviewshttps://blog.glasgow.works/blog/synthetic-respondents-ai-research/https://blog.glasgow.works/blog/synthetic-respondents-ai-research/See where synthetic respondents help UX research, where they still fail, and how to use AI without mistaking generated language for real evidence in practice.Sun, 07 Jun 2026 05:42:16 GMTsynthetic respondentsux researchai researchproduct research