About
What this blog is for
This blog exists because a lot of teams do not really have a content problem. They have a signal problem. They need better input before changing a product, chasing a segment, rewriting a message, or deciding what to build next.
What you will find here
Posts here come out of actual work: product research, customer interviews, JTBD, segmentation, market validation, pricing questions, positioning questions, and the uncomfortable gap between hearing the market and turning that into a decision.
Why it exists
The point is not to publish polished frameworks for the sake of looking smart. The point is to make research more usable, decisions less foggy, and market evidence easier to work with when the stakes are real.
Who writes it
Vadim Glazkov writes everything here. He runs Glasgow Research and works on customer interviews, JTBD, market validation, and decision-ready research with founders, product teams, and growth teams.
What you will not get
This is not a lifestyle blog, not a generic management blog, and not a place for broad AI takes with no evidence behind them. If a piece drifts away from research, interviews, validation, or real decision quality, it does not belong here.
How to read it
Use this blog if you want sharper questions, cleaner synthesis, better interview habits, and a more grounded way to think about market input. Skip it if you are looking for inspirational fluff.