Author

Vadim Glazkov

Vadim Glazkov is the founder of Glasgow Research and a product research expert working with founders and B2B SaaS teams on customer interviews, JTBD, market validation, and decision-ready research.

Founder, Glasgow Research · Product Research Expert

He writes from hands-on work with founders, product teams, and growth teams that need reliable market evidence before making product and go-to-market bets.

His work spans product research, JTBD studies, market validation, and decision support for SaaS, AI, and founder-led teams that need something more useful than guesswork.

Public recommendations repeatedly point to clarity, structure, and practical research thinking rather than abstract theory.

Published articles

Research

Vibe Coding Costs in 2026: What Solo Founders Actually Pay

Discover what solo founders really pay for vibe coding in 2026, with cost benchmarks, tool breakdowns, and tips to optimize your AI coding stack. Read the full

Research

AI Tools for Quantitative Research: Surveys, Open-End Analysis, and Quant Platforms

Explore practical AI tools for quantitative research in surveys, open-ended analysis, and platforms. Learn when quant should follow qual for better insights.

Research

AI Tools for Expert Interviews: A Practical Guide for B2B Teams

Explore AI tools for expert interviews, their benefits, risks, and when to choose expert over customer interviews in B2B SaaS research. Read the full breakdown.

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AI Tools for Desk Research: Deep Research Agents, Notebooks, and Trend Detection

Explore practical AI tools for desk research, including deep research agents, notebooks, and trend detection platforms, with tips to preserve human verification

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AI Tool Budget for Startups: Benchmarks by Stage

Discover practical AI tool budget benchmarks for startups by stage, with data-backed spending ranges and tips to optimize your AI investments. Read the full bre

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How to Conduct Target Audience Research Before Positioning Work

Learn how target audience research helps you define, narrow, and validate the audience before positioning, messaging, and GTM decisions in B2B SaaS teams.

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Market Segmentation: What It Helps You Decide and What It Does Not

Learn what market segmentation actually helps you decide in B2B SaaS, where it falls short, and why validation still has to guide GTM changes right now.

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Competitor Analysis Without Copying the Wrong Competitors: A How-To Guide

Learn how to identify and analyze the right competitors to sharpen your product and pricing strategies without wasting resources on irrelevant rivals.

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Types of Market Research and When Each One Actually Helps

Compare types of market research and learn when interviews, surveys, desk research, and other methods actually help the decision in front of you today.

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How to Conduct Market Research Without Producing Generic Noise

Learn how to conduct market research that avoids generic noise by using sharper hypotheses, better timing, and methods tied to real decisions that matter.

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Market Research Methods: Which Method Fits Which Decision

Match market research methods to the decision you need to make, with practical guidance on interviews, surveys, desk research, and research timing today.

Research

How Much Do Startups Spend on AI Tools? The Hidden AI Stack in 2026

See what startups spend on AI tools in 2026 by stage, from solo founders to Series A teams, including the hidden costs that sit beyond chatbots alone.

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AI Competitive Analysis Tools for Product and GTM Teams

Compare AI competitive analysis tools for SEO, pricing, reviews, social monitoring, win-loss work, and AI search visibility in product and GTM teams today.

Research

AI Tools for Product Research in 2026: The Complete Guide

Compare the best AI tools for product research in 2026 across desk research, qualitative, quantitative, and competitive intelligence workflows for teams.

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AI Tools for Qualitative Research: Interviews, Recruiting, and Synthesis

Compare AI tools for qualitative research across recruiting, moderation, transcription, analysis, and synthesis while keeping human judgment in the loop.

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Product Research for Teams Making Expensive Decisions

Learn how product research reduces uncertainty before expensive product bets and reveals when the real issue is value, not interface polish alone in practice.

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B2B Market Research: What Changes When the Buyer Is Not an Individual

Learn how to run B2B market research by mapping buying groups, recruiting the right roles, and interpreting signal across complex buying decisions today.

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Qualitative Market Research: When Interviews Beat Bigger Sample Sizes

Learn when qualitative market research beats bigger sample sizes in B2B SaaS, and how to act on interview signal without faking statistical certainty.

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Customer Research: What It Is Actually For in Product Decisions

Understand what customer research is actually for, which product decisions it should improve, and how teams misuse it as reassurance instead of evidence.

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How to Do Customer Research Without Mistaking Politeness for Signal

Learn how to do customer research without mistaking polite feedback for demand by asking better questions, probing behavior, and testing real urgency.

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Customer Research Methods: Choose the Method That Matches the Decision

Choose customer research methods that fit the decision in front of you, from interviews and surveys to desk research, expert calls, and usability tests.

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Why You Shouldn't Delegate Customer Interviews to Non-Researchers

Learn why delegating customer interviews to non-researchers often creates biased evidence, false confidence, and weaker product decisions in practice.

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Synthetic Respondents in UX Research: What Works and What Doesn't

See where synthetic respondents help UX research, where they still fail, and how to use AI without mistaking generated language for real evidence in practice.