Find first customers for a new product
Identify segments, their needs, and the value they are ready to pay for.
Services
Work with Glasgow Research
Glasgow Research is a product and market research team for founders and B2B SaaS companies. We turn customer interviews, JTBD studies, and market evidence into decisions you can act on — not slide decks that sit unused.
What we help you do
Enter new markets with confidence
Test demand in the US, Europe, and beyond before you scale.
Stay ahead of competitors
Sharpen your advantages and design a strategy to escape price wars.
Unlock growth in an existing product
Understand who buys today, why, and what stops others from buying.
Find a new business direction
Useful when you have hit the growth ceiling in your current one.
Boost your key metrics
Increase retention, conversion, and average revenue per customer.
How we work
- Clarifying your goals — before any payment, we decide whether research is the right way to reach your objective.
- Setting the brief — we document goals, agree the research brief, and define what a successful outcome looks like.
- Designing the research — respondent profiles, interview guides, and a data-collection plan fit to the question.
- Collecting data — in-depth interviews, quantitative surveys, and behavioural or market data analysis.
- Iterating together — every 3–7 interviews we run a short workshop to share insights and adjust next steps.
- Analyzing results — we surface key segments, growth opportunities, and barriers to adoption.
- Recommendations and priorities — insights become actionable bets, prioritized so you know what to test first.
- Deliverables — a structured final report you keep using in product, marketing, and strategy decisions.
Why teams choose us
- Full research toolkit — from in-depth interviews and desk research to UX testing and competitive intelligence.
- Proven experience — 30+ projects across 10 countries and multiple industries.
- International-ready — we work in English, Spanish, Portuguese, French, Ukrainian, and Russian.
- A team, not a single hire — roughly the cost of one in-house researcher, but a whole team on your product.
Pricing & timeline
€4,500 / month for a dedicated research team — about the cost of one mid-level in-house researcher, without the overhead of hiring. Instead of a single person you get a full team: lead researcher, client manager, research assistant, project manager, and designer.
A typical project runs around 3 months (≈ €13,500), with first insights within two weeks of kickoff. Scope, duration, and cost vary with your goals, market complexity, and respondent access.